- Single Owners The dominant group of the off-market commercial property segment is the “single owner”. They are the property owners who bought the asset many years back and are not actively trying to sell it. They are simply sitting on their property waiting for the right price, right time, or perhaps even the right Buyer. Real estate professionals often keep in touch with this type of property owner with the hope of matching them up with the proper Buyer down the line.
- Buying Groups Another opportunity to find off-market deals is through a buying group--which holds larger properties and is owned by a group of people or an investment company. They pool capital to invest in CRE to make the highest profit possible from the same. This segment is oftentimes more willing to sell but they are also looking for the right price and can oftentimes be less negotiable on price or less flexible on timing.
3 Ways to Gain Access to Off-Market CRE Properties
When it comes to getting access to the off-market CRE properties, you can attempt to get in front of the people who own them, or speak with a broker about what you’re looking for. Here are a few tried and tested ways you can do it.- Reaching out to CRE owners One way you can get information about the off-market CRE properties is by reaching out to the property owners through email or directly via a phone call. Aka cold calling.
- Building Relationships with Influential People to Connect to CRE owners An alternative way is to build a relationship with people who can take you where you want to be. You need to make friends with people who hold properties and can help you when it comes to talking to the owners about buying an off-market property. While this may not always work in your favor, it can help you get access to the network of people who own these properties.
- Networking in the Right CRE Circles A tried and tested way to enter any industry is to network in the right circle and socialize with people from the same industry. You need to start looking for CRE groups as well as other business groups in the area and be a part of them. Try to network with the people to ensure that you have access as well as visibility to the owners. Whenever they plan to sell a property, they will think of you first. If you’re time constrained, most good brokers spend a lot of time networking within these groups and can act as your eyes and ears once they know your criteria and appetite for risk.
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